Tips to Take Your Token-Gated Livestream to the Next Level
Plan, setup and launch your own token-gated livestream, yes, on your own web3 ready site. Here are some tips, tricks and recommended practices to make the best out of your experience on Bonfire. No previous live-streaming experience needed, we’ve got you covered from beginning to end.
Livestreams are a great way for your community to really, truly, get to know you. It’s all about showing up as yourself on camera, in real-time, and engaging with your fans live. There’s no limit to what you’re able to do on a stream. You can answer questions, ask your own, show your community what your workspace is like, what’s your process for making art, throw a concert or show off your gaming skills.
On Bonfire, you’re even able to token-gate livestreams by one or several tokens. This is an incredible opportunity for web3 creators to showcase their talents through another medium. You can even choose to token-gate your livestream by another creator’s token and easily kickstart a collaboration.
So here are a few tips and tricks to take your token-gated livestream to the next level:
Be yourself, don’t overthink it. People like livestreams because virtually it’s the closest thing to hanging out with their favorite artist/streamer. So the goal here is to just be you, as is you were hanging out with friends talking, making jokes, answering questions and just having fun.
Manage your time
Plan to be live for more than 1hr. After talking with many streamers, we’ve come to the conclusion that many people enjoy long livestreams where they can interact longer with the streamer. The sweet-spot is somewhere between 3 and 6 hours.
Make sure you have drinks and snacks handy, streaming for 4 hours takes up a lot of energy and you’ll get thirsty and hungry.
Take short active breaks during the stream (without ending it), you don’t have to be there the entire time. Feel free to tell your audience you’ll be back in 2 minutes and go to the restrooms or grab something to eat. You’re a human, remember?
Prep for performance
Make sure you close all tabs, software and windows you don’t need for better performance and quality. Streaming takes a big toll on your CPU and memory.
Pick your streaming software
Decide which livestreaming software you want to use. The two best options are OBS (classic) and Streamlabs OBS (best). The latter offers more customization and features as well as customer support. To connect your streaming software with Bonfire, check this guide.
Set up audio
If needed, use an audio routing software like Loopback to easily pass audio from one application to another as well as combine audio from multiple applications and route it to multiple outputs simultaneously. i.e. Combine audio from your music software with audio from zoom and route it to both your headphones and the livestream. Possibilities are endless here.
Promote your stream
Plan ahead, announce, and promote the livestream event on all your social media channels. Shoot to announce your stream at least 1-2 weeks before and continue to promote it until it’s time. It also helps to post minutes before to let your fans know the livestream is starting.
Check mic, camera and scenes. Make sure everything works properly before showtime. If you want to go a step further, test the livestream by recording for 5 minutes.
Token-gate vs. public
Know when to leverage token-gated streams and when to keep them open. Doing public livestreams can be a powerful marketing tool. You might gain some new fans by hosting a couple of streaming events that are free and open to the public, but for your most special fans, save your best stuff.
Alright! Now you’re ready to announce the date of your livestream, share the link with your fans, and go Live.